As we move into the era where AI becomes embedded firmly into every conceivable area of products and commodities, design comes even more into the forefront. This guide is intended for not just designers, but software engineers, product managers, and anyone who maybe or will be working on AI/ML based software. This will help you create AI based products that will delight people, and define paradigms. Even though the veracity of the information display is not strictly a function of design, it is still part of the interface and experience. And in cases where the experience hinges on the factual accuracy and precision, you better get them straight.

I love when AI makes a recommendation that accounts for me, my goals, and my context. I love when AI automates part of my workflow by recognizing where I'm going and cutting out some of the work required to get there. I also love when companies respect my privacy. I've heard this countless times in user interviews: people want personalized AI-driven experiences that cater to their specific needs while also respecting their privacy. When we operate with shared values and communicate about how to put those into practice, researchers and product teams can help to deliver both personalization and privacy to our customers.

Unless your customers trust you -- and trust your use of technologies -- your business may soon be on the losing side of the customer experience battle. How do you win wallet share and loyalty today? It starts with staying a step ahead of customers' expectations. Beyond getting personalized marketing messages, customers are looking for touchpoints that reflect their previous interactions. They want an easy checkout experience and seamless transitions between purchase channels -- service that's not only fast but proactive.

How can we design meaningful experiences in an era with AI-driven products & services? These questions keep clouding my mind, and I like to give you my take on how I feel about AI & design; what design principles I follow while designing for AI-driven products and services. AI and Machine Learning-based Predictive User Experiences are incredible playgrounds for UX designers. It is the challenging combination of technology and people that make it so hard to design seamless experiences. With the Anticipatory Design Movement, I came across lots of creators, designers and design teams who shared their knowledge and experience about designing for AI.